LOTTE Museum of Art presents Daniel Arsham’s (b. 1980) solo show entitled Seoul 3024. Daniel Arsham, who is based in New York, creates visual artworks including sculptures, paintings, architecture, and films based on a unique concept that the artist coined: “fictional archaeology.” The concept is presented in the form of sculptures that are created by making molds of ordinary objects and cultural icons, then recreated using volcanic ash, calcite, hydrostone, and amethyst. They are then purposefully corroded to create the effect of relics that might be discovered in the future. These objects that are preserved in a familiar, yet different way give the viewers an uncanny experience of looking at the present and past from a future that is yet to come.
This exhibition presents an overview of Daniel Arsham’s oeuvre of over two decades for the first time in Asia. Set in the year 3024, the space design creates an immersive viewing experience that reflects Arsham’s unique universe. Arsham's works cover a wide range of genres from his Eroded Classical Sculpture series modeled after sculptures from The Louvre collection, to works created in collaboration with the iconic pop culture franchise Pokémon. He is also showing his latest works, created in celebration of the Seoul show and a large-scale recreation of an excavation site. Furthermore, Arsham’s early works and his signature Future Relic object series, a film based on the series with the same title, and works created in collaboration with high-end brands like Tiffany & Co., Dior, and Porsche can also be viewed at the exhibition.
Daniel Arsham (b. 1980) was born in Cleveland, Ohio, U.S. and currently lives and works in New York. He studied architecture at the Design and Architecture Senior High School (DASH) and studied painting at Cooper Union, New York. After graduating college, Arsham opened an artist-run space called The House in 2007, where he showcased his architectural paintings and sculptures, marking the beginning of his career as an artist. Later in 2010, he visited Easter Island in the South Pacific Ocean to work on a commission by Louis Vuitton. There Arsham invented the concept of “fictional archaeology,” inspired by the archaeologists and mysterious artifacts from the excavation site. Arsham began to create molds out of devices that were a significant source of his memories, such as manual cameras, telephones, and cassette players, and cast them in minerals like hydrostone, glass powder, and quartz, which are then artificially corroded to look like imaginary artifacts to be discovered in the future. He also casts iconic objects from popular culture such as cartoon characters, and a basketball, and reproduces classical Greek and Roman sculptures, thereby building his own universe without being limited to any one genre.
Arsham, who believes that art should be approachable, has gained fame and connected with a large audience by collaborating with many different artists and brands. He designed the stage for the legendary American choreographer Merce Cunningham, worked with Pharrell Williams, as well as many high-end brands like Tiffany & Co., Dior, and Porsche. Arsham currently works in many different fields - he established an architecture firm called Snarkitecture, fashion brand Objects IV Life, and furniture brand Objects for Living.