UPCOMING
The LOTTE Museum of Art presents I Believe in Me, the first museum exhibition by VERDY, an artist and graphic designer representing contemporary youth culture.
Born from street culture and youth culture, his visual language has expanded into a significant trend of contemporary culture through graphic design, character design, typography, and various collaborative projects. This exhibition highlights the world he has built within the institutional space.
The exhibition title, “I Believe in Me,” encapsulates the artist’s attitude of trusting his own senses rather than external standards. As the largest exhibition in VERDY’s career so far, it presents over 100 crayon drawings and 22 large-scale sculptures—all-new works that expand his visual language into the dimensions of material and space.
I Believe in Me offers the most immersive opportunity to experience VERDY’s practice, which traverses the boundaries between street art and fine art, as well as design and art.
Osaka-born artist and graphic designer VERDY has built a unique visual language originating from the sensibilities of contemporary youth culture.
Formed under the influence of Japan’s Urahara movement in the 1990s, punk rock, and skateboard culture, his graphic world intuitively visualizes emotion and identity by combining characters and typography. Born from street culture, his graphic design has expanded through various global collaborations and projects, solidifying his very own visual language across the cultural industry as a whole, including the fashion industry.
VERDY’s work goes beyond the boundaries of graphic design, establishing itself as a visual language that builds the emotions and generational identity of contemporary culture.